Sotheby’s International Realty is a luxury real estate brand founded in 1976 by the Sotheby’s Auction House. Sotheby’s International Realty operates as a franchise focusing on brokering and marketing of luxury residential real estate.
DEVLIN PORTFOLIO | Sotheby’s
LUXURY REAL ESTATE, WORLDWIDE
The challenge was to develop marketing templates incorporating Sotheby’s new brand with an increased emphasis on luxury. The client requested the templates be easily updated by non-design savvy personnel as new properties are listed.
Client:Sotheby’s
Role:Print, Business/Marketing Collateral
The new Sotheby’s postcards and door hangers are bolder, cleaner and feature a heightened attention to the agent’s personal brand.
Related Projects
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PATH
Market Strategy, Print, Social Media Campaigns, Video Production
